{"id":11602,"date":"2023-12-06T21:50:01","date_gmt":"2023-12-06T13:50:01","guid":{"rendered":"https:\/\/uthkg.com\/akademisi\/?p=11602"},"modified":"2023-12-06T21:51:36","modified_gmt":"2023-12-06T13:51:36","slug":"netizen-makin-tinggalkan-google","status":"publish","type":"post","link":"https:\/\/uthkg.com\/akademisi\/netizen-makin-tinggalkan-google\/","title":{"rendered":"Netizen Makin Tinggalkan Google"},"content":{"rendered":"\n

Netizen Makin Tinggalkan Google, Gen Z Pindah Pencarian Ke Sosmed<\/strong><\/p>\n\n\n\n

\"Netizen<\/figure>\n\n\n\n

Google adalah mesin pencarian informasi yang dipercaya jutaan orang dalam puluhan tahun terakhir. Namun, tren tersebut tampaknya mulai ditinggalkan, khususnya di kalangan anak muda atau Gen Z. <\/p>\n\n\n\n

Sebab, perkembangan teknologi saat ini memunculkan banyak aplikasi yang juga memberikan berita-berita aktual dan cepat, seperti TikTok.<\/p>\n\n\n\n

Berdasarkan data Status Literasi Digital Indonesia 2022 dari Kementerian Komunikasi dan Informasi yang mensurvei 10.000 responden, mencatat 72,6% masyarakat mengakses informasi dalam tiga tahun terakhir (2020-2022) dari media sosial.<\/p>\n\n\n\n

\"Netizen<\/figure>\n\n\n\n

Selanjutnya ada televisi dan berita online yang menempati posisi sumber informasi kedua dan ketiga, dengan persentase 60% dan 27,5% pada 2022.<\/p>\n\n\n\n

Namun, untuk sumber informasi yang paling terpercaya masyarakat lebih memilih dari media konvensional, seperti televisi nasional, media cetak, dan radio dengan 43,5%. Meski tingkat penggunanya terus menurun.<\/p>\n\n\n\n

Sedangkan tingkat kepercayaannya terhadap media sosial dan berita online berada di urutan kedua, penggunaannya di masyarakat terus meningkat dari 20,3% pada 2020 menjadi 30,8% pada 2022.<\/p>\n\n\n\n

Adapun media sosial paling banyak diakses masyarakat adalah WhatsApp, Facebook, dan YouTube. Meski begitu, penggunaan Facebook dan YouTube terus menurun drastis, yaitu 90% pada 2020 menjadi 80% pada 2022 untuk FB atau kini bernama Meta.<\/p>\n\n\n\n

Sedangkan pengguna YouTube sebagai mesin pencarian video di bawah naungan Google merosot dari 88% pada 2020 menjadi 79% pada 2022, bahkan sempat jatuh ke 72% di 2021. Sedangkan WhatsApp menjadi aplikasi medsos yang paling stabil dengan 95 persen pengguna internet memakai WA.<\/p>\n\n\n\n

\"Netizen<\/figure>\n\n\n\n

TikTok Menjadi Ancaman Google<\/h3>\n\n\n\n

Namun, di samping itu ada fenomena menarik di kalangan pengguna internet dalam tiga tahun terakhir. Survei menunjukkan aplikasi TikTok secara konsisten mengalami peningkatan pengguna setiap tahunnya. <\/p>\n\n\n\n

Pada 2020 persentasenya masih 17% dan menanjak menjadi 30% pada 2021 dan melonjak menjadi 40% pada 2022.<\/p>\n\n\n\n

Dari sisi intensitas penggunaan setiap harinya WhatsApp juga cenderung lebih tinggi dari pada media sosial lainnya. Pengguna WhatsApp yang mengakses selama 5 jam hingga lebih dari 8 jam per hari mencapai 15%.<\/p>\n\n\n\n

Berbeda tipis, durasi penggunaan TikTok selama 5 jam hingga lebih dari 8 jam per hari mencapai 11%. Sementara YouTube hanya 7% dan Meta Cuma 4%.<\/p>\n\n\n\n

\"Netizen<\/figure>\n\n\n\n

Perkembangan Pengguna Tik Tok Saat Ini<\/h3>\n\n\n\n

Mengutip Reuters, laporan Pew Research Center mengungkapkan setengah penduduk Amerika Serikat (AS) usia dewasa mendapatkan berita dari media sosial. Meski belum mendominasi, namun jumlah penggunaanya terus bertambah banyak.<\/p>\n\n\n\n

Dari 8.842 penduduk, 67% menggunakan website atau aplikasi media berita untuk mencari informasi. Sementara di media sosial, penggunaan Facebook 30%, YouTube oleh 26%, Instagram 16%, dan TikTok 14%.<\/p>\n\n\n\n

TikTok juga tersebutkan kian dominan sebagai sumber berita. Sebanyak 43% pengguna TikTok yang survei mengaku rutin mencari informasi dan berita dari platform anak perusahaan ByteDance itu.<\/p>\n\n\n\n

Jumlah tersebut naik dua kali lipat dari survei yang sama pada tahun lalu. Tahun 2022 sebanyak 22% pengguna TikTok menggunakan platform sebagai sumber informasi.<\/p>\n\n\n\n

Kecenderungan Gen-Z mencari berita lewat media sosial juga pernah terungkapkan oleh Morning Consult. Laporan itu mengatakan terdapat pertumbuhan signifikan TikTok, meski jumlahnya belum terlalu banyak seperti Google.<\/p>\n\n\n\n

Sebanyak 14% gen Z disebutkan mencari informasi dari TikTok dalam periode hingga Februari 2023. Sementara pengunaan Google di kisaran 39% anak muda.<\/p>\n\n\n\n

Hampir semua rentang umur lain mulai dari baby boomers (1946-1964), Gen X (1965-1976), dan milenial (1977-1994), masih menjadikan Google sebagai tempatnya mencari informasi.<\/p>\n\n\n\n

Laporan Pew Research Center juga menyebutkan bahwa Google merasakan ancaman TikTok yang dapat menggantikan posisinya sebagai sumber informasi.<\/p>\n\n\n\n

Dalam riset internal, 40% gen Z mencari informasi dari TikTok untuk rencana liburan, produk skincare, restoran, tempat nongkrong, hingga makanan.<\/p>\n\n\n\n

Bahkan, setengah objek penelitian lebih memilih menggunakan TikTok dan Instagram dari pada produk Google Search maupun Maps.<\/p>\n\n\n\n

sumber : cnbcindonesia.com<\/a><\/p>\n\n\n\n

Netizen Makin Tinggalkan Google<\/h3>\n\n\n\n

baca berbagai artikel menarik hanya di uthkg.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Netizen Makin Tinggalkan Google, Gen Z Pindah Pencarian Ke […]<\/p>\n","protected":false},"author":4,"featured_media":11603,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1,63,66,13,10,11],"tags":[],"class_list":["post-11602","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita-terkini","category-gaya-hidup","category-globalisasi","category-minat-dan-hobi","category-sains-teknologi-dan-digitasi","category-teknologi-informasi-dan-komunikasi"],"yoast_head":"\nNetizen Makin Tinggalkan Google - UT Hong Kong & Macau<\/title>\n<meta name=\"description\" content=\"Netizen Makin Tinggalkan Google. 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