{"id":2592,"date":"2023-03-16T13:37:53","date_gmt":"2023-03-16T05:37:53","guid":{"rendered":"https:\/\/uthkg.com\/akademisi\/?p=2592"},"modified":"2023-05-24T05:05:52","modified_gmt":"2023-05-23T21:05:52","slug":"engagement-dalam-digital-marketing","status":"publish","type":"post","link":"https:\/\/uthkg.com\/akademisi\/engagement-dalam-digital-marketing\/","title":{"rendered":"Engagement Dalam Digital Marketing"},"content":{"rendered":"\n<p class=\"has-text-align-center has-white-color has-cool-to-warm-spectrum-gradient-background has-text-color has-background has-medium-font-size wp-block-paragraph\"><strong>Engagement Dalam Digital Marketing<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\">Dalam konteks digital marketing, engagement adalah istilah untuk menyebut interaksi antara merek dengan konsumen. Engagement berkaitan erat dengan strategi yang berfokus pada cara meningkatkan partisipasi sekaligus membangun hubungan yang baik dengan pengguna, leads, maupun pelanggan.<\/p>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\">Representasi dari engagement bisa dalam berbagai bentuk tindakan, seperti click, like, comment, dan share.<\/p>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\">Saat ini, penggunaan istilah engagement lebih lekat di ranah social media marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\">Engagement Dalam Digital Marketing di Media Sosial<\/h2>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\">Sprout Social mendefinisikan engagement social media adalah istilah umum untuk tindakan yang mencerminkan dan mengukur seberapa banyak audiens di media sosial berinteraksi dengan konten.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"522\" data-attachment-id=\"2594\" data-permalink=\"https:\/\/uthkg.com\/akademisi\/engagement-dalam-digital-marketing\/638041c1f5bd4183d9f8e248_engagement-adalah-revou\/\" data-orig-file=\"https:\/\/i0.wp.com\/uthkg.com\/akademisi\/wp-content\/uploads\/sites\/2\/2023\/03\/638041c1f5bd4183d9f8e248_engagement-adalah-revou.webp?fit=1024%2C768&amp;ssl=1\" data-orig-size=\"1024,768\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"638041c1f5bd4183d9f8e248_engagement-adalah-revou\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/uthkg.com\/akademisi\/wp-content\/uploads\/sites\/2\/2023\/03\/638041c1f5bd4183d9f8e248_engagement-adalah-revou.webp?fit=300%2C225&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/uthkg.com\/akademisi\/wp-content\/uploads\/sites\/2\/2023\/03\/638041c1f5bd4183d9f8e248_engagement-adalah-revou.webp?fit=696%2C522&amp;ssl=1\" data-id=\"2594\" src=\"https:\/\/i0.wp.com\/uthkg.com\/akademisi\/wp-content\/uploads\/sites\/2\/2023\/03\/638041c1f5bd4183d9f8e248_engagement-adalah-revou.webp?resize=696%2C522&#038;ssl=1\" alt=\"Engagement dalam digital marketing\" class=\"wp-image-2594\" srcset=\"https:\/\/i0.wp.com\/uthkg.com\/akademisi\/wp-content\/uploads\/sites\/2\/2023\/03\/638041c1f5bd4183d9f8e248_engagement-adalah-revou.webp?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/uthkg.com\/akademisi\/wp-content\/uploads\/sites\/2\/2023\/03\/638041c1f5bd4183d9f8e248_engagement-adalah-revou.webp?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/uthkg.com\/akademisi\/wp-content\/uploads\/sites\/2\/2023\/03\/638041c1f5bd4183d9f8e248_engagement-adalah-revou.webp?resize=768%2C576&amp;ssl=1 768w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\">Untuk memudahkan pengertian engagement, berikut contoh analoginya.<\/p>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\">Bayangkan ada suatu pesta pernikahan yang memiliki ratusan tamu undangan. Namun, dalam acara tersebut orang-orang hanya duduk diam tanpa mengobrol satu sama lain. Dan tidak ada rangkaian acara hiburan seperti musik, tarian, dan lain-lain.<\/p>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\">Tentu acara pernikahan menjadi tidak menarik dan tamu undangan tidak bisa menikmati acaranya. Demikian pula hal yang terjadi ketika media sosial tidak memiliki engagement.<\/p>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\">Bentuk engagement media sosial sendiri bervariasi. Tergantung pada platform media sosial masing-masing.<\/p>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\">Misalnya, Instagram memiliki engagement untuk like, share, mention, dan comment. Sementara engagement Twitter meliputi retweets, likes, hashtag, follow, dan lain sebagainya.<\/p>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\">Biasanya, pengukuran social media engagement menggunakan metrics antara lain:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Shares atau retweets.<\/li>\n\n\n\n<li>Comments.<\/li>\n\n\n\n<li>Likes.<\/li>\n\n\n\n<li>Followers dan audience growth.<\/li>\n\n\n\n<li>Click-throughs atau clicks.<\/li>\n\n\n\n<li>Mentions (tagged maupun untagged).<\/li>\n\n\n\n<li>Hashtag.<\/li>\n\n\n\n<li>Saves.<\/li>\n\n\n\n<li>Profile visits.<\/li>\n\n\n\n<li>Direct messages atau replies.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\">Contoh Engagement Di Media Sosial<\/h3>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\">Salah satu contoh cara menaikkan engagement di media sosial adalah dengan mengadakan giveaway. Umumnya, ketertarikan audiens meningkat ketika mereka ingin membagikan produk secara gratis.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"394\" data-attachment-id=\"2593\" data-permalink=\"https:\/\/uthkg.com\/akademisi\/engagement-dalam-digital-marketing\/638041e306df401a1b803eb1_engagement-giveaway-skintific\/\" data-orig-file=\"https:\/\/i0.wp.com\/uthkg.com\/akademisi\/wp-content\/uploads\/sites\/2\/2023\/03\/638041e306df401a1b803eb1_engagement-giveaway-skintific.webp?fit=1024%2C579&amp;ssl=1\" data-orig-size=\"1024,579\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"638041e306df401a1b803eb1_engagement-giveaway-skintific\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/uthkg.com\/akademisi\/wp-content\/uploads\/sites\/2\/2023\/03\/638041e306df401a1b803eb1_engagement-giveaway-skintific.webp?fit=300%2C170&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/uthkg.com\/akademisi\/wp-content\/uploads\/sites\/2\/2023\/03\/638041e306df401a1b803eb1_engagement-giveaway-skintific.webp?fit=696%2C394&amp;ssl=1\" data-id=\"2593\" src=\"https:\/\/i0.wp.com\/uthkg.com\/akademisi\/wp-content\/uploads\/sites\/2\/2023\/03\/638041e306df401a1b803eb1_engagement-giveaway-skintific.webp?resize=696%2C394&#038;ssl=1\" alt=\"Engagement dalam digital marketing\" class=\"wp-image-2593\" srcset=\"https:\/\/i0.wp.com\/uthkg.com\/akademisi\/wp-content\/uploads\/sites\/2\/2023\/03\/638041e306df401a1b803eb1_engagement-giveaway-skintific.webp?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/uthkg.com\/akademisi\/wp-content\/uploads\/sites\/2\/2023\/03\/638041e306df401a1b803eb1_engagement-giveaway-skintific.webp?resize=300%2C170&amp;ssl=1 300w, https:\/\/i0.wp.com\/uthkg.com\/akademisi\/wp-content\/uploads\/sites\/2\/2023\/03\/638041e306df401a1b803eb1_engagement-giveaway-skintific.webp?resize=768%2C434&amp;ssl=1 768w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\">Di atas adalah contoh giveaway oleh Skintific, salah satu merek perawatan wajah asal Kanada. Dalam konten yang terunggah di media sosialnya, Skintific mengadakan giveaway dengan hadiah produk full size.<\/p>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\">Cara untuk terlibat dalam giveaway yaitu audiens harus share produk di Instagram stories, tag, dan mention, dan comment postingan tersebut.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\">Pengertian Umum Engagement<\/h3>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\">Engagement adalah semua bentuk interaksi (dua arah) antara merek dengan konsumen. Dalam hal media sosial, engagement mengartikan bagaimana upaya suatu merek dalam mendapatkan keterlibatan audiens melalui konten-konten yang terunggah.<\/p>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\">Keberhasilan engagement pada akhirnya akan menghasilkan peningkatan penjualan.<\/p>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\">Dalam melihat jumlah engagement, perusahaan bukan sekedar mengunggah konten media sosial saja. Melainkan juga menghitung berbagai metrics, seperti jumlah likes, replies, comments, dan sebagainya.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\">FAQ (Frequently Asked Question)<\/h3>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"250\" data-attachment-id=\"2595\" data-permalink=\"https:\/\/uthkg.com\/akademisi\/engagement-dalam-digital-marketing\/gettyimages-1213539391\/\" data-orig-file=\"https:\/\/i0.wp.com\/uthkg.com\/akademisi\/wp-content\/uploads\/sites\/2\/2023\/03\/GettyImages-1213539391.png?fit=550%2C250&amp;ssl=1\" data-orig-size=\"550,250\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"GettyImages-1213539391\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/uthkg.com\/akademisi\/wp-content\/uploads\/sites\/2\/2023\/03\/GettyImages-1213539391.png?fit=300%2C136&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/uthkg.com\/akademisi\/wp-content\/uploads\/sites\/2\/2023\/03\/GettyImages-1213539391.png?fit=550%2C250&amp;ssl=1\" data-id=\"2595\" src=\"https:\/\/i0.wp.com\/uthkg.com\/akademisi\/wp-content\/uploads\/sites\/2\/2023\/03\/GettyImages-1213539391.png?resize=550%2C250&#038;ssl=1\" alt=\"Engagement dalam digital marketing\" class=\"wp-image-2595\" srcset=\"https:\/\/i0.wp.com\/uthkg.com\/akademisi\/wp-content\/uploads\/sites\/2\/2023\/03\/GettyImages-1213539391.png?w=550&amp;ssl=1 550w, https:\/\/i0.wp.com\/uthkg.com\/akademisi\/wp-content\/uploads\/sites\/2\/2023\/03\/GettyImages-1213539391.png?resize=300%2C136&amp;ssl=1 300w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\"><strong>Platform social media apa yang harus kita<\/strong> <strong>pilih?<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\">Setiap platform media sosial memiliki keunikan masing-masing. Namun, jika perusahaan tidak bisa mengetahui bagaimana segmentasi pelanggan di masing-masing platform, konten media sosial yang terunggah juga tidak akan efektif.<\/p>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\"><em>Memilih platform media sosial yang sesuai dengan perusahaan sebenarnya tergantung pada jenis bisnis dan demografinya.<\/em><\/p>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\">Sebagai contoh, suatu merek memiliki identitas visual yang kuat. Merek tersebut bisa menggunakan Instagram dan TikTok untuk menunjang konten-konten yang terunggah.<\/p>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\">Penting juga untuk menjaga konsistensi dalam membuat konten. Hal itu bisa kita lakukan dengan cara membuat content pillar.<\/p>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\"><strong>Apakah boleh posting konten yang sama untuk semua platform?<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\">Setiap audiens di masing-masing media sosial memiliki alasan berbeda mengapa mereka mengikuti (follow) suatu merek.<\/p>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\">Misalnya, followers di Instagram mengikuti suatu merek karena sering mem-posting video-video lucu. Sementara followers di Twitter mengikuti merek karena di akun Twitter merek tersebut sering memberikan tips dan trik menarik berbentuk thread.<\/p>\n\n\n\n<p class=\"has-text-align-justify wp-block-paragraph\"><em>Oleh sebab itu, suatu bisnis tidak disarankan posting konten yang sama untuk semua platform.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">*revou.co<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Engagement Dalam Digital Marketing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/uthkg.com\/\">UT Hong Kong &amp; Macau<\/a>; Desain website oleh\u00a0<a href=\"https:\/\/hanjuang.id\/\">Cahaya Hanjuang<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Engagement Dalam Digital Marketing Dalam konteks digital marketing, engagement [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":2597,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[78,73,77,59,13,58,10],"tags":[],"class_list":["post-2592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artikel-bisnis","category-bisnis-dan-peluang-usaha","category-ekonomi-keuangan","category-karya-dan-keahlian","category-minat-dan-hobi","category-pendidikan-masyarakat","category-sains-teknologi-dan-digitasi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Engagement Dalam Digital Marketing - UT Hong Kong &amp; Macau<\/title>\n<meta name=\"description\" content=\"Engagement Dalam Digital Marketing. 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